Free 30-min diagnostic

Three things worth fixing. No pitch.

Email Denny

Operations & analytics · Baltimore, MD

The operations and numbers person your business can't afford full-time.

I make your numbers visible and your operations automatic.

Multiple tools that don't talk to each other. A spreadsheet held together with duct tape. Decisions made on gut feel because the real numbers take a week to pull together. For businesses doing $1–10M, I build the systems that fix that.

30 minutes. No pitch. You leave with three things worth fixing.

Friday scorecard

Sample
Jobs booked this week0
Calls answered0%
Revenue vs plan0%
Hours saved by automation0 hrs

A sample of the kind of scorecard that lands in an owner's inbox every Friday morning. Your numbers, your business, zero effort.

Sound familiar?

01

You are the reporting department

Every answer about the business starts with you exporting something, pasting it somewhere, and hoping the formulas held.

02

The office runs on retyping

The same customer info gets typed into three systems. Invoices wait for Sunday night. Paper rides around in the truck.

03

You find out too late

A slow month shows up in the bank balance six weeks after it started. Nothing tells you while there is still time to act.

None of this is a people problem. It is a systems problem, and systems can be built.

What I do (and don't)

I build

  • Dashboards that update themselves and show the numbers that actually run your business
  • Automations that erase repetitive office work: scheduling, follow-ups, paperwork, reporting
  • Process diagnosis and redesign, done from the operator's side of the table
  • AI tools built hands-on for your business, not off-the-shelf subscriptions bolted together

I don't do

  • Accounting or bookkeeping
  • Taxes or financial strategy
  • Lock you into software you don't own
  • Open-ended contracts with no end date

Keep your CPA. I make the numbers they produce usable every single day, so their work is worth more to you, not less.

How it works

Start free. Stop whenever it stops making you money.

1

Free Ops & AI Diagnostic

$0 · 30 min

We look at your operation together. You leave with three things worth fixing, whether or not we ever work together.

2

Deep Diagnostic

$2,500 · 2-3 weeks

Process map, KPI baseline, and a prioritized automation roadmap with ROI estimates. The deliverable stands on its own even if we stop here.

3

Build Sprint

$7,500-15,000 · 4-6 weeks

I install your operating system: a live dashboard, three to five automations, documented SOPs, and team training. Defined start, defined end, visible transformation.

4

Keep It Running

from $300/mo

Automated monitoring and quarterly tune-ups. Some clients keep me on monthly to own the numbers and keep shipping improvements.

Never miss a call

An AI receptionist answers, books, and logs every call your team can't get to.

Friday morning scorecard

The five numbers that run your business, in your inbox before your coffee.

Paperwork that files itself

Invoices matched, receipts attached, categorized. No more Sunday-night catch-up.

Built and running

Real systems, live today. Some for clients, some for my own businesses.

I run five short-term rentals and several small ventures on systems I built myself. Everything I sell, I use on my own money first.

chesapeakecarpetcare.com
Chesapeake Carpet Care website

AI receptionist + full numbers stack · 46-year-old cleaning company

A second-generation Baltimore business that had no measurement at all. Now every call is answered and tracked, the site is rebuilt, and a monthly numbers report lands on autopilot.

gravelpads.com
Gravel Pads website

Web presence as competitive insurance · shed foundation contractor

A referral-dependent contractor being outflanked online. Built, launched, and cut over to their domain. Paid, live, and winning searches.

Clinical research firm

Inventory operating system

Retired a fragile 33-tab spreadsheet that one departing employee held together. Live dashboard, automated expiration alerts, self-flagging data checks. An 11-person team runs it daily.

“Works like a charm.”

My own rental portfolio

One scorecard, five logins retired

A weekly health report that pulls pricing, rankings, reviews, and cleaning status from four platforms into one email. A bot files the bookkeeping receipts. The P&L is rebuilt from raw transactions and validated to the penny.

Autonomous marketing engine

Sites that publish and report themselves

A cloud engine that publishes local-service pages, watches Google indexing, tracks every call and lead, and emails a weekly digest across multiple properties. Runs unattended.

18 yrs

at one $5B publicly traded global brand

$50M

cut from cost of goods sold in one year

100+

person data org, one of five directors over it

13+

working systems shipped in the last year

Denny Ward, Wake Point Digital

Denny Ward

Operations & Analytics · Baltimore, MD

Operator brain, builder hands

I do this at enterprise scale every single day.

For 18 years I have run operations and analytics at a $5B publicly traded global brand, where I am currently a Director of Enterprise Data Analytics. My team builds the reporting an executive leadership team runs the company on. I started hands-on as an analyst, led supplier negotiations that cut $50M in cost, and today I am the product owner for the company's AI assistants.

Nights and weekends, I build. Real systems for real businesses, including my own. That combination is the point: big-company rigor, small-business speed, and hands that still write the code.

  • Executive reporting used by the CEO and leadership team for 3+ years
  • One of five directors overseeing a 100-person data organization
  • Led the negotiation redesign that cut cost of goods sold by $50M in one year
  • Certified negotiator (The Gap Partnership) and Lean Six Sigma trained

Works like a charm.

Operations lead, clinical research firmon the inventory system her 11-person team now runs daily

Start here

Three things worth fixing. Thirty minutes. Free.

Tell me what your week looks like and I will show you where the hours and the dollars are leaking. No pitch, no obligation. If I can't help, I will tell you who can.