Websites that publish, watch and report on themselves

Growing a local site takes steady work every week: new pages, getting them found, tracking what rings the phone. I built an engine that does that work on its own and sends one report on Monday morning.

For: Local service websites, including client sites
Built: Publishing, tracking and reporting engine
Business value: Sites that keep growing without daily upkeep

The Monday report email: leads, Google rankings and pages published for each site

The real Monday report. Names of privately owned sites are blurred.

The problem

What wasn't working

A local website doesn't rank once and stay there. It needs new, useful pages, those pages need to get found, and someone has to notice when something breaks.

That's a few hours of steady work every week per site. Most owners don't have it, so the site goes quiet and the calls slowly dry up.

What I built

The short version

New local pages written and published to each site every week, each one checked against an accuracy standard
Every new page sent to Google and Bing the moment it goes live
Tracked phone lines and forms, so every call and request is counted by site
A Monday report, a deeper monthly one, and a daily check that stays silent unless a site breaks

How it works

Start to finish

Step 1

Monday, before work

New pages publish to each site and get sent to the search engines, so the week starts with fresh content already submitted.

Step 2

Then the report

One email: leads, rankings, traffic and what got indexed, per site, with a short to-do list for anything that needs a person.

Step 3

Every day, quietly

A health check watches for a site going down or a page dropping out of Google. It only speaks up when something is wrong.

Step 4

Every month, a second look

A deeper report, plus an audit that re-reads every published page and flags anything that isn't accurate anymore.

What was hard

The parts that took thinking

Automatic, but never careless

Pages publish on their own, so every one is checked against rules for that kind of business, and a monthly audit re-reads them all.

The owner keeps the decisions that matter

It never spends money, contacts a customer or changes a domain on its own. Those wait for a yes.

The payoff

What it does for the business

A site that keeps working

Fresh pages and new searches every week, without anyone remembering to do it.

Know what rings the phone

Calls and requests are counted per site, so spending follows what actually brings in customers.

Problems caught the same day

If a site goes down or drops out of Google, the owner hears about it that morning, not a month later.

new pages per site, every week

Daily

health checks, silent unless something breaks

~30 min

of owner time a week

For a business like yours

Where this fits

This fits any business whose website should be bringing in customers but nobody has time to tend it:

A service business that serves many towns
An owner with more than one site or location
A team that publishes now and then and can't tell what's working

Want something like this for your business?

30 minutes, no pitch. We talk through where this would fit in your business and what it would take.

Book a free 30-minute call

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