Order intake: 100 emails in, one clean brief out

Customers describe the job in plain words. The tool asks only what's missing, checks the shop's own rules, and hands the team one complete brief.

For: A custom apparel and screen printing shop
Built: An order intake tool
Business value: Orders ready to quote without the email back-and-forth

Shown with a demo shop and sample pricing.

The full walkthrough

See it work, start to finish

The problem

What wasn't working

A custom apparel shop quotes every job by email. Some of those order threads run 100 messages deep.

Not because customers are difficult. "We need shirts for the company" is just missing about ten details: the shirt, the color, print or embroidery, where it goes, how many colors, sizes for every person, names, the deadline, the art.

What I built

The short version

A page where the customer describes the job in their own words
Follow-up questions only for what's missing, one tap at a time
Instant flags for anything under a minimum or inside a rush window, with a fix offered
One complete brief for the team instead of a long email thread

How it works

Start to finish

Step 1

The customer just talks

"30 shirts for our 5K, front and back" is enough to start. It pulls out everything it can.

Step 2

It asks only what's missing

Sizes are a tap grid, not a paragraph. Colors, placement and the deadline come one question at a time.

Step 3

It checks the shop's rules

Thirty shirts under a five-color minimum? It says so right away and offers an option that works.

Step 4

The team gets one brief

Everything the shop needs to quote and produce, in one place, with a ballpark range the customer already saw.

What was hard

The parts that took thinking

The owner's rules set the price

Minimums, rush rules and pricing live in a file the owner controls. The tool handles the conversation. His rules handle the money.

Built from what the shop already had

The questions come from his existing order forms and FAQ, so it asks what his team would ask, in the order they'd ask it.

The payoff

What it does for the business

Hours back every week

The team stops chasing sizes, colors and deadlines over email and starts with a complete order.

Faster quotes, more yeses

Customers see a ballpark right away, while they're still interested, instead of waiting days for a reply.

Fewer costly mistakes

Minimums and rush rules are checked up front, not discovered after the job is already promised.

For a business like yours

Where this fits

Any business where a request starts vague and takes a dozen emails to pin down:

Custom fabrication, signage and print jobs
Event and catering inquiries
Service quotes that need photos, sizes and dates before anyone can price them

Want something like this for your business?

30 minutes, no pitch. We talk through where this would fit in your business and what it would take.

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