From an old WordPress page to 40 town pages

Shenandoah Entertainment's website was an old WordPress blog that hadn't kept up with the business. I built him a new one, then built it out so every town and service he covers has its own page.

Business: Shenandoah Entertainment, Charles Town, WV
Built: New site, town and service pages, lead tracking
Business value: Found by couples in every town he plays

Live site. The booking shown in the video is a sample.

The problem

What wasn't working

Ray has been a DJ for 26+ years and played 1,000+ events. His website didn't look like it.

It was an old WordPress blog: a brown background, a stack of event posts from years back, and no clear way to book. And someone searching "wedding DJ" plus the name of their town had nothing on his site to match, so they found someone else.

What I built

The short version

A new design built around his photos, his story and his packages
A page for each of the 40 towns he serves and each of his 5 services
His wedding song lists and FAQ as real pages Google can read
A booking form on its own page and a tracked phone line, so every lead is counted

How it works

Start to finish

Step 1

Someone searches their town

A couple planning a wedding in their town lands on a page about that town, with venues that are actually there.

Step 2

Google reads the details

Business details, services and answers to common questions are spelled out in the format search engines read.

Step 3

They book or call

The booking form has its own page. The tracked number forwards straight to Ray's cell.

Step 4

Every lead is counted

Form requests go to Ray's inbox and into a lead tracker, so he knows what the site is actually doing.

What was hard

The parts that took thinking

Not breaking what Google already knew

The old site had years of pages Google had already found. The old addresses point to their new homes, so the switch didn't throw that away.

Only claims that are true

The home page lists venues he has actually played. The town pages list venues that exist in that town, and say so. No invented weddings, no counts per town.

Reviews stay where they live

His 5.0 ratings are real, but they live on the wedding sites. The site links out to them instead of copying numbers it can't keep up to date.

The payoff

What it does for the business

A site that matches the business

26 years and 1,000+ events now look like it, so couples trust him before they call.

Found in 40 towns, not one

A couple searching for a DJ in their own town lands on a page about their town.

Every booking request counted

He knows which requests came from the site, so he can see it paying for itself.

booking requests a month from couples searching Google

towns with their own page

For a business like yours

Where this fits

If your site looks fine but the phone doesn't ring from it, this is usually why:

One page trying to rank for every town and every service
A site builder that looks good and tells Google very little
No idea which calls and forms actually came from the site

Want something like this for your business?

30 minutes, no pitch. We talk through where this would fit in your business and what it would take.

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